Ryan Boswell
Founder
Our story
Why we started Relay
The best marketing today looks and feels like what people already watch. But producing enough quality content to keep up with testing—and do it consistently—burns teams out.
We built Relay so brands can ship creator-made videos at scale without hiring a full in‑house studio. Our focus is simple: content that feels human and moves metrics.
2.4x
More trusted than brand content
82%
More likely to buy after UGC
Zero
New hires to ramp output
Built for scale
A repeatable pipeline of concepts, creators, and cuts—so you can test faster and scale winners.
- Produce more content without hiring full-time employees or expanding your team
- Streamlined creative process optimized for rapid testing and continuous improvement
- Pre-screened creators who understand your voice and deliver quality
- Assets perfectly formatted for every social platform and ad placement
Before
- Weeks spent sourcing and managing creators
- Guessing which hooks and CTAs to test
- High cost, slow turnaround, inconsistent performance
After
- Fully managed end‑to‑end UGC production
- Structured variants designed for learning and scale
- Ready‑to‑launch assets sized for every platform
Principle
Quality
Creator training, brand alignment, and in‑house review on every video.
Principle
Speed
A predictable cadence so your team can plan campaigns and testing.
Principle
Learning
A/B hooks and CTAs so each drop compounds what works.
